To demonstrate, creativity, innovation, initiative and resourcefulness, and be ready to act as opportunities present themselves.


To be enterprising is to be skilled, confident, creative and disciplined enough to seize opportunities that present themselves.
Enterprising people always have a focus on future possibilities. They always find a way to take advantage of a situation, not be burdened by it. They don’t wait for opportunities to come to them, they go after the opportunities, actively working towards their ambition.
Enterprising is all about being able to spot opportunities and then make the most of them. People with strong enterprise skills can make the best out of any situation; they are innovators who constantly come up with ideas and methods intended to help their business or venture generate revenue.
Employers need people with enterprising skills in order to think on their feet, spot gaps in the market and come up with new ideas to improve processes and results. 

Key behaviours associated with being enterprising

  • Creativity
  • Enthusiasm
  • Positivity
  • Focus
  • Idea generation and evaluation
  • Problem solving
  • Taking calculated risks
  • Effective solutions
  • Initiative
  • Proactivity
  • Flexibility
  • Adaptability
  • Innovation
  • Inventiveness
  • Imagination
  • Resourcefulness
  • Ambitious
  • Decisive
  • Forward thinking
  • Practical application
  • Entrepreneurial
  • Commercial and professional awareness
  • Self direction
  • Self-motivated

Examples of Outcomes

Students should be able to: 

  • Generate multiple ideas, concepts, proposals, solutions, or arguments independently and/or collaboratively in response to identified problems and opportunities
  • Be flexible and adaptable, seeing alternative perspectives and offering a choice of solutions
  • Manage resources in response to a problem/need; demonstrate enthusiasm for enquiry and motivation to sustain it
  • Show resourcefulness in seeking development, guidance or support from both external and internal sources
  • Undertake tasks specific to creating a new venture
  • Identify target markets and associated value mechanisms
  • Take the initiative to act on opportunities while considering risk factors
  • Reflect and persevere in challenging environments in pursuit of achieving desired objectives or goals
  • Take creative and innovative approaches that are evidenced through multiple solutions and reflective processes
  • Be open to more sustainable options and keep Environmental Sustainability at the forefront of their choices
  • Demonstrate a comprehensive understanding of their chosen professional sector and/or contemporary market (where applicable) 

Curriculum Design Strategies

Include formative and summative assessments which creates opportunities for the development of creative and enterprising ideas. This may be linked to self-employment, but equally this is about students demonstrating creativity, innovation, initiative and resourcefulness, regardless of their future career path.

Curriculum Delivery Strategies (examples)

  • Live Briefs – Support students to work with employers on real business challenges i.e. solve a specified task by ‘tendering’ to a potential client in order to win a hypothetical work contract. 
  • Action Learning Sets – Facilitate action learning to support students’ self-exploration of ideas and concepts such as developing an idea for commercialization relevant to their subject. 
  • Case Studies – Design case-studies to support students in the development of innovative solutions. 
  • Business Plan - Provide opportunities for students to produce a business plan with all key headings. 
  • Sector Research – Ask student to research market opportunities for a service or product relevant to their subject area.  
  • Business Audit – Ask the students to undertake a business audit on a particular service/industry. 
  • Simulation – Encourage students to adopt different roles when working with peers in simulated experiences. 
  • UoB Group Collaboration – Provide students with the opportunity to work with other partners from across the Group to generate sustainability enterprise projects, a UoB KPI.